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ALIEN EVOLUTION STUDIO

2021 S/S COLLECTION - 「DEFAMILIARIZATION」

DEFAMILIARIZATION一詞由俄國形式主義學者什克洛夫斯基所提出,中文意思為陌生化。人們往往會對身旁的事物習以為常,因此視而不見,「陌生化」就是把平淡無奇的事物變得不尋常,從而增加新鮮感。
本季 ALIEN EVOLUTION STUDIO 將一直以來鍾愛的豹紋元素融入了笑臉與愛心,創造出嶄新的視覺感、運用全新開發的機能面料打造NYLON SUPPLEX套裝,整體剪裁維持寬鬆且舒適、而近年定番的單車帽也則用上防潑水防風面料並改為帽套設計、將DEFAMILIARIZATION 之意用心呈現。

 

The term "DEFAMILIARIZATION", first coined by Russian formalist Viktor Shklovsky, means “making it unfamiliar” in the Chinese language. People are often accustomed to turning a blind eye to things around them. “Defamiliarization” presents familiar matters in an unusual way, and thus allowing for a fresh perspective.
This season’s ALIEN EVOLUTION STUDIO infuses the beloved leopard print elements with smiling faces and loving hearts to produce new visuals. Using the newly resistant fabrics, The NYLON SUPPLEX suit is created with loose and comfortable tailoring. Mereover, The fabric is developed water-repellent and wind-resistant fabrics utilized in re-designing the cycling caps to present DEFAMILIARIZATION.